Facing the upcoming September Purchasing Festival promotion of Alibaba International Station, I believe that most merchants should have familiarized themselves with the purchasing rules of the Purchasing Festival and registered for some exclusive activities of the Purchasing Festival, which is an important step.
However, in this September, which is full of fierce competition and opportunities, can we make more preparations and actions to make the final results further exceed expectations?
Making a complete plan is not only an attitude, but also a strategy, and it is also the key to success in the purchasing festival.
After the mobilization meeting, operations and sales staff will basically have a general goal and direction. Operations can have the following operations:
1. Create hot products in advance and increase the number of hot products in the store. We all know that generally there will be more traffic in September, and there will be more high-quality traffic.
2. Clarify and plan the star level in September in advance, and try to improve the store star level in September as much as possible.
3. Register for other marketing activities.
4. Publish and contribute videos to Fantong.
There are many operations that can be performed by operations, including EDM configuration and daily marketing, setting up a Purchasing Festival banner on the store homepage, and adding some Purchasing Festival discounts to the main product image to attract buyers, and adding more new products (such as Some targeted product collections to obtain new product traffic), configured freight templates, etc.
Business students can perform some of the following operations:
This includes communication of activities on the company’s social media account, marketing to high-sea customers, and live broadcast invitations to buyers (note that it is best to be a Honor anchor in the first week of September, so that you can get more customers during the live broadcast in September) . In addition to following up and converting customers during the Procurement Festival (including but not limited to high seas customer marketing, 1V1 follow-up and live broadcast of key customers among Alibaba sellers, etc.).
We will also use some of the profit-sharing activities previously determined at the mobilization meeting to market to target and key customers to increase order conversion. Promotional activities set up for ordinary customers, including but not limited to hot-selling products, explosive products, and new product recommendations.
For target and key customer preferential programs (especially L3 and L4 buyers), you can use activities such as full discounts on order amounts, free samples for high-quality customers, large coupons, product discounts (especially RTS products) for marketing.
You can also use case promotions such as customer success to improve the order conversion rate. According to different customers and products, you can set up some different words and copywriting templates to increase the order conversion rate and improve communication efficiency.
I hope everyone can find the right way to open the September Purchasing Festival and give yourself and your team a different September promotion!
