Content in the AI era upgrades B-type trade
With the continuous development of the trade economy, the ways and channels of customer acquisition are also constantly updated. Under the derivation of e-commerce forces, the penetration rate of live streaming has increased significantly in overseas markets. Class B cross-border live streaming is deepening the trust relationship between buyers and sellers in digital trade in a new way.
Statistics show that 160 million Americans are expected to watch live broadcasts in 2023, accounting for about 50% of the U.S. population, and live broadcasts have been widely used in online shopping and other formats. This trade form may affect the decision-making of B-type buyers.
The live broadcast allows customers to obtain more effective information by means of real-time interaction, real product merchants, explanations and demonstrations, which greatly promotes the trust in the merchants.
Overseas companies have also increased their investment in new forms such as cross-border live broadcasts, and Class B companies have accelerated the layout of content marketing in the form of live broadcasts/short videos to promote the acquisition of high-quality business opportunities.
The technology upgrade has also brought a new model-station reception. Upgrade simple online reception to workstation reception to make communication more real-time • Multi-scenario linkage helps small and medium-sized enterprises to efficiently obtain and convert high-quality business opportunities.
Work station reception: The offline stall reception scene is online, and the live broadcast is used at the work station to serve global buyers.
The PC-side station reception line will also be launched in real time in mid-to-late August, applying AI new technology to help merchants reduce costs and improve efficiency, and upgrade a new purchasing experience.
Let us stay tuned!
